It’s time to get out. You’re going to have to adapt your way of doing business. If you are still under the illusion that this wasn’t the case, well, good luck. ‘My managers will fix this’. Well, managers are thé natural enemy of change. So, start thinking and acting as a leader. 

At the moment it’s hard to imagine, we know. But arduous situations, even like the one we are facing today, provide the right soil for long-term impactful changes for companies, teams and people. It is precisely the appropriate time to re-think how you are running your business and to create new foundations for growth.

Don’t be fooled by the title of this article, we can’t stress enough how important it is to get a good understanding of your rivals and how they behave. But, you can’t go looking to create something unique, by scanning the competition, right? Knowing yourself as a company or brand is on a whole other level on the importance-scale.

Stop communicating, start conversating. And sack your communications agency.